Understanding High Protein Labels: The 10 Calorie Rule

We see it everywhere. High protein this, high protein that. But is it REALLY high protein? What does that even mean and why is it important?

The Rule of 10

One way that you can make a quick determination is using the Rule of 10. For every 10 calories that a product has, it should have 1 gram of protein to be considered a “good source of protein”. Let’s look at some examples:

Snickers High Protein vs RX Protein Bar

When we look at the numbers the Snickers High Protein is 220 Calories and the RX Protein Bar is 210 Calories. I would ideally want both of these to have 20-25 grams of protein. The Snickers High Protein Bar blows the RX bar out of the water with nearly double the protein. and coming much closer to our target 10:1 ratio.

Some Good Protein Bar Options

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